Interview With Ex-Googler Pedro Dias #65 – ewebgod

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SEO Podcast #65: Ex-Googler Reveals The Truth About Search Quality & Predicts The Future Of SEO #65

Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned independent SEO consultant. Pedro shared so many insightful perspectives on SEO and search quality.

I invite you to subscribe to the SEO Podcast by #SEOSLY to continue to learn website positioning with me and the website positioning consultants I interview.

Interview with Pedro Dias

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You possibly can hearken to episode #65 of the website positioning Podcast by #SEOSLY beneath.

Interview notes

I had the honour of interviewing Pedro Dias, an ex-Googler turned unbiased website positioning guide, on my podcast. Pedro shared so many insightful views on website positioning and search high quality.

Background on Pedro Dias:

  • Began out finding out internet design and dealing in promoting companies earlier than becoming a member of Google in 2006
  • Was employed by Google’s Eire workplace to work on the Portuguese language market
  • Went by way of a 5-6 stage interview course of targeted on sensible internet improvement information and mindset match
  • Started as a contractor doing search high quality analysis after which transformed to full-time worker in 2007
  • Helped construct inner instruments for detecting spam and coverage violations inside search outcomes
  • Led search high quality efforts for Portuguese language market, figuring out points and traits
  • Left Google in 2011 and co-founded an website positioning company in Brazil with different ex-Googlers
  • Company grew to 70-80 staff working with main manufacturers and advert companies
  • Shifted focus to unbiased consulting, working inside consumer product groups slightly than advertising
  • Lately moved to London in 2020 and began new solo consulting enterprise
  • Present purchasers embrace eBay, MercadoLibre, publishers within the UK

Key Quote:

“Your mind is extra vital than the device.”

Pedro Dias

Views on Search High quality:

  • High quality is subjective and dynamic, based mostly on consumer expectations slightly than dictated by Google
  • As expectations evolve, what was as soon as prime quality content material could degrade over time
  • Google assesses high quality by way of consumer conduct adjustments to algorithm tweaks
  • English language outcomes usually greater high quality given extra utilization quantity and scrutiny
  • Search high quality staff began by testing adjustments with English outcomes first
  • Then collaborated with analysts fluent in different languages to grasp native market points
  • Needed to steadiness eradicating low high quality outcomes with potential tradeoffs of few alternate options
  • Powerful to dictate exhausting guidelines when violations didn’t match neatly into present pointers
  • Group of analysts would meet to resolve proper plan of action in these grey areas

Ideas on Internet Accessibility:

  • Many website positioning finest practices initially got here from internet accessibility pointers
  • Alt textual content on pictures, semantic HTML headings, keyboard navigation all tie to accessibility
  • Crucial to expertise website by way of display screen readers and keyboard, not simply visually
  • Instruments like Lighthouse assist audit accessibility, however inadequate on their very own
  • Want to review broader accessibility ideas and design inclusively
  • Apply website positioning on high of stable accessible basis

Views on UX and website positioning:

  • Consumer expertise contains info structure, accessibility, usability
  • Plan logical IA early on – helps keep away from fixed website migrations later
  • Arrange IA based mostly on enterprise vertical, viewers, product complexity
  • Don’t overcomplicate IA on giant websites or preserve too easy on area of interest websites
  • Use sitemaps, subfolders vs subfolders based mostly on UX function
  • Apply website positioning experience on high of UX finest practices, not the opposite manner round
  • Know actual consumer wants earlier than chasing website positioning ways
  • Breadcrumbs helpful for IA however guarantee they match applicable context

Ideas on the Way forward for website positioning:

  • AI will increase technical website positioning work however not exchange technique
  • Leverage AI for help with knowledge queries, evaluation, and so forth.
  • However human perception nonetheless required to find out objectives and method
  • Don’t let instruments drive technique – they don’t perceive nuances
  • website positioning experience will nonetheless be very important whilst AI capabilities enhance

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