Interview With Ex-Googler Pedro Dias #65 - ewebgod

SEO Podcast #65: Ex-Googler Reveals The Truth About Search Quality & Predicts The Future Of SEO #65

Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned independent SEO consultant. Pedro shared so many insightful perspectives on SEO and search quality.

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You possibly can hearken to episode #65 of the website positioning Podcast by #SEOSLY beneath.

Interview notes

I had the honour of interviewing Pedro Dias, an ex-Googler turned unbiased website positioning guide, on my podcast. Pedro shared so many insightful views on website positioning and search high quality.

Background on Pedro Dias:

Began out finding out internet design and dealing in promoting companies earlier than becoming a member of Google in 2006
Was employed by Google’s Eire workplace to work on the Portuguese language market
Went by way of a 5-6 stage interview course of targeted on sensible internet improvement information and mindset match
Started as a contractor doing search high quality analysis after which transformed to full-time worker in 2007
Helped construct inner instruments for detecting spam and coverage violations inside search outcomes
Led search high quality efforts for Portuguese language market, figuring out points and traits
Left Google in 2011 and co-founded an website positioning company in Brazil with different ex-Googlers
Company grew to 70-80 staff working with main manufacturers and advert companies
Shifted focus to unbiased consulting, working inside consumer product groups slightly than advertising
Lately moved to London in 2020 and began new solo consulting enterprise
Present purchasers embrace eBay, MercadoLibre, publishers within the UK

Key Quote:

“Your mind is extra vital than the device.”

Pedro Dias

Views on Search High quality:

High quality is subjective and dynamic, based mostly on consumer expectations slightly than dictated by Google
As expectations evolve, what was as soon as prime quality content material could degrade over time
Google assesses high quality by way of consumer conduct adjustments to algorithm tweaks
English language outcomes usually greater high quality given extra utilization quantity and scrutiny
Search high quality staff began by testing adjustments with English outcomes first
Then collaborated with analysts fluent in different languages to grasp native market points
Needed to steadiness eradicating low high quality outcomes with potential tradeoffs of few alternate options
Powerful to dictate exhausting guidelines when violations didn’t match neatly into present pointers
Group of analysts would meet to resolve proper plan of action in these grey areas

Ideas on Internet Accessibility:

Many website positioning finest practices initially got here from internet accessibility pointers
Alt textual content on pictures, semantic HTML headings, keyboard navigation all tie to accessibility
Crucial to expertise website by way of display screen readers and keyboard, not simply visually
Instruments like Lighthouse assist audit accessibility, however inadequate on their very own
Want to review broader accessibility ideas and design inclusively
Apply website positioning on high of stable accessible basis

Views on UX and website positioning:

Consumer expertise contains info structure, accessibility, usability
Plan logical IA early on – helps keep away from fixed website migrations later
Arrange IA based mostly on enterprise vertical, viewers, product complexity
Don’t overcomplicate IA on giant websites or preserve too easy on area of interest websites
Use sitemaps, subfolders vs subfolders based mostly on UX function
Apply website positioning experience on high of UX finest practices, not the opposite manner round
Know actual consumer wants earlier than chasing website positioning ways
Breadcrumbs helpful for IA however guarantee they match applicable context

Ideas on the Way forward for website positioning:

AI will increase technical website positioning work however not exchange technique
Leverage AI for help with knowledge queries, evaluation, and so forth.
However human perception nonetheless required to find out objectives and method
Don’t let instruments drive technique – they don’t perceive nuances
website positioning experience will nonetheless be very important whilst AI capabilities enhance

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The website positioning Podcast by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based web site crawler and website positioning log analyzer. The device permits you to analyze your web site construction, examine for damaged hyperlinks, detect technical website positioning points, and monitor your web site’s rating in engines like google.
JetOctopus is the quickest and most inexpensive SaaS crawler and logs analyzer with out limits.

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