Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned independent SEO consultant. Pedro shared so many insightful perspectives on SEO and search quality.
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Watch the interview with Pedro Dias
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You possibly can hearken to episode #65 of the website positioning Podcast by #SEOSLY beneath.
I had the honour of interviewing Pedro Dias, an ex-Googler turned unbiased website positioning guide, on my podcast. Pedro shared so many insightful views on website positioning and search high quality.
Background on Pedro Dias:
- Began out finding out internet design and dealing in promoting companies earlier than becoming a member of Google in 2006
- Was employed by Google’s Eire workplace to work on the Portuguese language market
- Went by way of a 5-6 stage interview course of targeted on sensible internet improvement information and mindset match
- Started as a contractor doing search high quality analysis after which transformed to full-time worker in 2007
- Helped construct inner instruments for detecting spam and coverage violations inside search outcomes
- Led search high quality efforts for Portuguese language market, figuring out points and traits
- Left Google in 2011 and co-founded an website positioning company in Brazil with different ex-Googlers
- Company grew to 70-80 staff working with main manufacturers and advert companies
- Shifted focus to unbiased consulting, working inside consumer product groups slightly than advertising
- Lately moved to London in 2020 and began new solo consulting enterprise
- Present purchasers embrace eBay, MercadoLibre, publishers within the UK
“Your mind is extra vital than the device.”
Views on Search High quality:
- High quality is subjective and dynamic, based mostly on consumer expectations slightly than dictated by Google
- As expectations evolve, what was as soon as prime quality content material could degrade over time
- Google assesses high quality by way of consumer conduct adjustments to algorithm tweaks
- English language outcomes usually greater high quality given extra utilization quantity and scrutiny
- Search high quality staff began by testing adjustments with English outcomes first
- Then collaborated with analysts fluent in different languages to grasp native market points
- Needed to steadiness eradicating low high quality outcomes with potential tradeoffs of few alternate options
- Powerful to dictate exhausting guidelines when violations didn’t match neatly into present pointers
- Group of analysts would meet to resolve proper plan of action in these grey areas
Ideas on Internet Accessibility:
- Many website positioning finest practices initially got here from internet accessibility pointers
- Alt textual content on pictures, semantic HTML headings, keyboard navigation all tie to accessibility
- Crucial to expertise website by way of display screen readers and keyboard, not simply visually
- Instruments like Lighthouse assist audit accessibility, however inadequate on their very own
- Want to review broader accessibility ideas and design inclusively
- Apply website positioning on high of stable accessible basis
Views on UX and website positioning:
- Consumer expertise contains info structure, accessibility, usability
- Plan logical IA early on – helps keep away from fixed website migrations later
- Arrange IA based mostly on enterprise vertical, viewers, product complexity
- Don’t overcomplicate IA on giant websites or preserve too easy on area of interest websites
- Use sitemaps, subfolders vs subfolders based mostly on UX function
- Apply website positioning experience on high of UX finest practices, not the opposite manner round
- Know actual consumer wants earlier than chasing website positioning ways
- Breadcrumbs helpful for IA however guarantee they match applicable context
Ideas on the Way forward for website positioning:
- AI will increase technical website positioning work however not exchange technique
- Leverage AI for help with knowledge queries, evaluation, and so forth.
- However human perception nonetheless required to find out objectives and method
- Don’t let instruments drive technique – they don’t perceive nuances
- website positioning experience will nonetheless be very important whilst AI capabilities enhance
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