In line with Forrester Analysis, 57% of US B2C advertising and marketing decision-makers mentioned they deliberate to extend their advertising and marketing funding in relationship/loyalty advertising and marketing in 2023. As CMOs proceed to double down on methods to construct deeper relationships with clients that span your complete buyer acquisition lifecycle, it’s necessary to grasp the brand new and rising developments impacting advertising and marketing and loyalty budgets.
Obtain Forrester’s Planning Information 2024: B2C Advertising Executives to study:
- The place B2C advertising and marketing executives are allocating their budgets, and the motivating forces behind them
- Key priorities to finest stabilize your future returns
- Which investments it is best to scrutinize and contemplate decreasing
- New strategies for gathering shopper insights
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