Do you continually really feel responsible considering that you need to do extra along with your website positioning content material marketing campaign?
This query popped into my mind whereas I used to be scanning the most recent Orbit Media 2023 Running a blog Statistics: 10 Years of Developments and Insights from 1000+ Bloggers.
It’s a great read.
I’ve bunches of respect for Orbit Media and their surveys. I like studying their stuff. So, this rant has nothing to do with the information…
…and every thing to do with how the information could also be interpreted.
What do I imply?
Throughout the article, I learn bloggers who report “sturdy outcomes”
- Publish posts over 2,000 phrases.
- Publish greater than weekly.
- Spend 6+ hours on each publish.
- Add video and seven+ pictures.
My first thought was, “No duh. In fact you’re going to see higher outcomes in case you have the time and sources to jot down 2,000-word weblog posts, supply a number of graphics, and create movies — and do this every day.”
That’s quite a bit.
Perhaps a solo blogger may do it in the event that they have been super-motivated and extremely organized. I’ve seen individuals create unbelievable quantities of labor in a brief time frame.
You must see what I can do after a chai tea latte and a donut.
However creating that quantity of content material on a regular basis is…laborious.
Except you’re employed as half of a bigger group.
The problem kicks in when individuals suppose they need to do extra — just because they learn a report.
Right here’s what sometimes occurs.
- They begin cranking out extra low-quality content material (perhaps even utilizing ChatGPT) as a result of they wish to get their phrase depend up.
- They spend hours creating movies with out writing a script, developing with a technique, or — extra importantly — understanding if their goal market desires to observe a video.
- They give attention to amount moderately than content material high quality.
Certain, the technique may match short-term. There could also be sufficient success to suppose, “Wow, I’m onto one thing.”
Till every thing crashes down, individuals burn out, and also you go from publishing 5 instances per week to as soon as 1 / 4 — max.
I’ve seen it occur so many instances. I even talked about it final yr.
Maxing out your content strategy isn’t sustainable long-term.
It’s simpler to have a sustainable content material technique than to create a residing content material hell that’s doomed to fail.
So, must you ignore running a blog development stories?
No, under no circumstances.
I consider running a blog development stories like health influencers. Might I seem like that if I minimize out carbs, lifted heavy day by day, and managed my macros?
Certain, I may have that six-pack and bulging biceps…however I don’t wish to work that arduous. As a substitute, I see health influencers as inspirational — however not essentially aspirational. I don’t need their lives, however I’m open to studying from them.
It’s the identical with running a blog development stories. I don’t wish to rent workers to kick out high-word-count articles, and I’m positive as hell not going to jot down 6,000+ phrases each week….plus create video content material.
Nope.
However do stories like this give me a bit of nudge and remind me of ways in which I can up my sport?
You guess.
As an illustration, I may add extra pictures to my weblog posts. I’m a lot of a author that I don’t even take into consideration pictures except my designer suggests them. (Thanks, Rochelle.) However I do know different individuals course of info in another way, and pictures are all the time a cool method to reinforce the content material.
And I do know I may add extra movies. Filming video is…clunky…for me. On the identical time, I’m including extra movies yearly. They drive site visitors. The method (whereas nonetheless clunky) is barely simpler.
That motivational nudge that comes from development stories is good.
So, sure, benefit from the inspirational buzz development stories present. Roll round within the content material potentialities and take into consideration totally different processes.
Simply know that the very best website positioning content material technique is the one which works greatest for you and your group. One you possibly can keep all year long.
I’ve talked about sustainable content strategies before.
High quality and consistency beat amount each time.
🤯 What do you suppose?
Did the Orbit Media report offer you any new content material concepts? Go away a remark and let me know!
#Heres #BIG #Drawback #Yearly #Running a blog #Development #Stories
