There was a surge in complaints from website homeowners and publishers who’re seeing the “Video just isn’t the principle content material of the web page” error within the video indexing part of Google Search Console. This could come as no shock to a lot of you who learn right here, as Google advised us this may increasingly happen with the brand new expanded video tips that launched final week.
However the Google boards are affected by complaints round this Video just isn’t the principle content material of the web page error.
Here’s what the error appears like for a lot of, together with this website:
As a reminder, Google requires that the video be the principle or major content material on the web page for it to indicate your video in video mode, not simply as video thumbnails within the search outcomes because it did again in April.
Google wrote, “The video just isn’t the principle content material or major focus for this web page; solely movies which can be the principle content material of the web page are eligible for indexing. Listed below are some examples of web page sorts the place the video is supplementary to the textual content material, and never the first focus of the web page:”
- A weblog put up the place the video is complementary to the textual content quite than the first content material of the web page
- A product particulars web page with a complementary video
- A video class web page that lists a number of movies of equal prominence
Google additionally added this word to the knowledge anomalies web page, saying, “November 30: Google Search is now solely exhibiting pages in Video mode the place the video is the principle content material of the web page. You possibly can count on to see a lower within the variety of pages with listed movies. This lower will seem within the variety of video impressions within the efficiency report, video indexing report, and the video wealthy outcomes report in Search Console. Learn extra in our weblog put up.”
Should you browse the Google Webmaster Assist Boards you will notice numerous complaints and threads about this error.
I bought them too as a result of the vidoes right here, although I moved them up the web page to the primary a part of the video touchdown web page, they’re nonetheless not thought-about a part of the principle content material. It’s tremendous, I additionally host them on YouTube, so I do not actually care but it surely is a matter for a lot of publishers.
The truth is, that is the efficiency report for this website filtered by video – take a look at how a lot of an affect it had on this website:
Listed below are extra charts exhibiting even bigger drop-offs after this alteration, some are fairly scary to have a look at:
Listed below are 4 totally different websites the place clicks dropped off a cliff for video search (or what Google is now calling “video mode”). This can be a large distinction from simply eradicating video thumbnails. It is a rating change, so these are misplaced clicks for the location. Now, you could possibly all the time create… pic.twitter.com/iMqtaJzI8c
— Glenn Gabe (@glenngabe) December 12, 2023
Discussion board dialogue at Google Webmaster Assist Boards.
#Surge #Google #Errors #Video #Foremost #Content material #Web page
