Afrom Deloitte Digital illuminates the escalating challenges content material entrepreneurs face, and the way forward-thinking manufacturers are producing eye-opening outcomes from generative synthetic intelligence. Key findings embrace:
- 1 in 4 corporations have already applied generative AI for advertising content material, with one other 45% or surveyed entrepreneurs planning to implement by the top of 2024.
- Early adopters are in a position to meet content material calls for 1.5x as typically as corporations with no plans to make use of GenAI.
- All early adopters surveyed are already seeing constructive ROI from their GenAI investments, with a mean 12% return to date.
- GenAI customers report saving a mean of 11.4 hours per week, enabling them to deal with higher-value or extra strategic duties.
Study extra about how GenAI is fueling a content material advertising innovation. Go to Digital Advertising Depot to obtain.
Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Employees authors are listed.
New on Search Engine Land
#content material #advertising #benefit #generative