121: In-Home, Giant Scale search engine optimisation (Migrations, Crawl Optimization & Extra) w/Becky Westmoreland – ewebgod

Becky Westmoreland.jpg

Tech search engine optimisation followers this episode is for you! In case you are inquisitive about what it’s like doing search engine optimisation for a website with 70M+ URLs listed, easy methods to deal with difficult points like migrating tens of millions of URLs throughout 250,000+ distinct web sites, and what it’s like doing search engine optimisation in-house for such a big website you’ll undoubtedly need to tune in and take notes.

My visitor for this episode is Becky Westmoreland. Becky is presently search engine optimisation Director at Fandom the place she has efficiently led a challenge of migrating 250,000+ web sites with tens of millions of URLs, together with many different fascinating search engine optimisation initiatives. Becky was additionally formally search engine optimisation Supervisor at E! On-line, in addition to search engine optimisation Supervisor at Dictionary.com.

On this episode:

  • What do website migrations must do with core updates?
  • How do you safely and easily migrate 70M+ URLs? The method, instruments, and metrics used.
  • Indicators that Googlebot could ignore your robots.txt file (characteristic or bug?)
  • How the tech search engine optimisation staff collaborates with different groups
  • When and why core net vitals may very well be an enormous deal for rankings
  • A really fascinating various methodology for blocking sure content material from Google (completely whitehat and efficient)
  • Subdomains vs subfolders – what’s Becky’s tackle this debate?
  • And much extra!

Hear Now!

Associated Episodes You Would possibly Like

Present Agenda and Timestamps

Instruments Talked about

Articles, Assets, and Hyperlinks Talked about

Discover Becky On-line

About Dan Shure

Hello! I am Dan Shure.

I write all the posts and host all the podcast episodes you will discover on the Evolving search engine optimisation weblog.

Say hiya on Twitter @dan_shure!

#InHouse #Giant #Scale #search engine optimisation #Migrations #Crawl #Optimization #wBecky #Westmoreland

Leave a Reply

Your email address will not be published. Required fields are marked *