Google has added a number of new impression metrics for advertisers utilizing the Google Native Service Adverts platform. This was noticed by Ben Turner who wrote onthat he’s “seeing impression share metrics in chosen Google LSA accounts.”
He shared this screenshot that reveals these three metrics:
- Advert impressions: The variety of occasions your advert appeared in search outcomes in the course of the chosen date vary.
- Prime impression fee on Search: Through the chosen date vary, the proportion of your impressions which are proven wherever above outcomes that are not paid for.
- Absolute prime impression fee on Search: Through the chosen date vary, the proportion of your impressions which are proven because the very first advert in search outcomes.
Right here is that screenshot:
Ben Turner stated these metrics “might be helpful.” He stated, “metrics appear wildly completely different to an LSA rating software I briefly used,” including, “certainly one of them have to be off.”
I am not so positive in regards to the “Prime impression fee”.. I can solely get it to indicate 0% or 100%.
Prime impression fee defined
— Len (@lenraleigh)
Discussion board dialogue at.
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