Google has added a number of new impression metrics for advertisers utilizing the Google Native Service Adverts platform. This was noticed by Ben Turner who wrote on X that he’s “seeing impression share metrics in chosen Google LSA accounts.”
He shared this screenshot that reveals these three metrics:
- Advert impressions: The variety of occasions your advert appeared in search outcomes in the course of the chosen date vary.
- Prime impression fee on Search: Through the chosen date vary, the proportion of your impressions which are proven wherever above outcomes that are not paid for.
- Absolute prime impression fee on Search: Through the chosen date vary, the proportion of your impressions which are proven because the very first advert in search outcomes.
Right here is that screenshot:
Ben Turner stated these metrics “might be helpful.” He stated, “metrics appear wildly completely different to an LSA rating software I briefly used,” including, “certainly one of them have to be off.”
I am not so positive in regards to the “Prime impression fee”.. I can solely get it to indicate 0% or 100%.
Prime impression fee defined https://t.co/dDbBDeGAUe
— Len (@lenraleigh) November 29, 2023
Discussion board dialogue at X.
#Google #Native #Service #Adverts #Add #Impression #Metrics
