11 Dec 2023|4 MIN READ
It’s been a really busy 12 months (isn’t it at all times). We’ve had loads of product updates, new market intelligence experiences to get caught into, and tonnes of content material to share from our specialists right here at Pi.
Learn on on your 2023 recap. Plus, a sneak peek at what’s in retailer for 2024!
Essentially the most searched phrases of 2023
We will’t have a roundup weblog publish with out reviewing probably the most searched phrases of 2023 from our Market Chief industries. Let’s check out what the US and UK have looked for probably the most this 12 months to date…
Within the US, phrases that fall into the journey or electrical classes take heart stage.
Journey was high of the agenda for People this 12 months with ‘inns’, ‘flights’, ‘flats’, and ‘low-cost flights’ all that includes within the high 5 most searched phrases since January 2023.
The information would additionally counsel that Apple TVs, the PlayStation 5, the Nintendo Change, and Apple Watches are the most well liked merchandise of the 12 months.
Within the UK, insurance coverage appears to be a lot greater up the agenda with legal responsibility insurance coverage, automobile insurance coverage, and journey insurance coverage all that includes within the high ten most searched phrases of the 12 months to date.
Journey phrases have been additionally extremely searched this 12 months. ‘Resorts’ was searched an enormous 75,400,000 instances since January and ‘flights’ noticed 7,780,00 searches.
In case you’d wish to see the information in additional depth, together with high phrases from all of our Leaderboard classes – ship us an e-mail at advertising@pi-datametrics.com.
What’s new within the Platform?
Working intently with our clients, we’re continually updating and bettering our website positioning platform – striving to develop options that our clients need and wish. And 2023 has been no totally different.
First up, we launched our model new Battle Detector software suite. Customers can monitor the impression of cannibalisation on their web site visitors straight from their Dashboard once they log in.
We additionally launched two new widgets: Battle Abstract (a week-on-week comparability of inner battle) and Battle Timeline (a view of the variety of conflicting phrases by workspace over time).
We have been additionally arduous at work enhancing our Search Time period Discovery software. With the most recent enhancements, customers have extra management over their queries, making discovering related and helpful search phrases faster.
Study extra about our enhancements to Search Time period Discovery on this weblog publish.
2023 additionally noticed us launch our model new Search Time period Supervisor function! Search Time period Supervisor was constructed to carry significant construction to your search phrases.
This brand-new software permits customers to:
- Observe high-traffic phrases
- Run competitor evaluation throughout search phrases
- Categorize phrases by URL
See the software in motion right here.
And that’s not all. Hold your eyes peeled for our model new Characteristic Explorer software coming very quickly. In case you’re a Pi consumer you may test it out in Pi Labs.
See all our product updates through this weblog publish – a straightforward option to rise up to hurry and preserve observe of the most recent updates at Pi.
See the Platform in motion
Your favorite webinars, articles, and experiences from Pi
Not solely have we been busy enhancing our Platform, however we additionally launched a tonne of nice content material for our website positioning group.
From product demo webinars, thought-leadership items, and an website positioning Crash Course, to market intelligence and share of search experiences from Pi’s very personal Intelligence Unit.
Check out a few of the group’s favourites under…
Get your fingers on a bespoke evaluation report to assist uncover new progress alternatives backed by business-defining insights under.
Fee a bespoke report
Market Leaders in Enterprise website positioning Software program
We’re so proud to be recognised by G2 as a Chief within the Enterprise website positioning Software program market this 12 months!
As at all times, we’re very grateful for the assist from our new and present clients. Their sincere suggestions means we will repeatedly enhance our website positioning Platform.
Right here’s a snippet of what our clients have needed to say this 12 months…
“I’ve discovered Pi Datametrics to be a useful software for website positioning work. The power to offer in-depth insights into key phrases, competitor evaluation and content material optimization is spectacular. I like how the information is visualised, which makes it user-friendly.” – Person in Monetary Companies
“It offers you all the information you want to shortly perceive your scenario available in the market and take knowledgeable actions. There’s no different software available in the market that gives that tremendous and infrequently missed function. It saves lots of time and helps you intend your advertising methods like no different.” – website positioning Supervisor
Learn extra consumer critiques right here.
What’s in retailer for 2024?
We’ve bought so much in retailer for 2024. From big product updates and have releases to new business leaderboards!
“2023 has been an enormous 12 months in Search and an enormous 12 months for Pi! We’ve advanced greater than we ever have earlier than and the most important motive for that is that Pi is telling customers precisely what to do. This can solely get higher in 2024 as we launch our thrilling new Contextual Optimisation AI function… Be excited… Very Excited!” – John Barker, Head of Options right here at Pi Datametrics
Hold your eyes peeled for…
- AI-powered suggestion engine – revolutionise your optimisation methods and workflows with actionable insights pushed by the facility of AI.
- AI-enabled group categorisation – an environment friendly and insightful technique of categorising search phrases.
- GA4 integration – combine GA4 knowledge and create new dashboards that present a snapshot of this important knowledge, multi function place.
- New Market Leaderboards for Retail – we’ll introduce new Sportswear and Pre-loved Trend leaderboards within the new 12 months.
Subscribe to our mailing checklist and comply with us on LinkedIn to be the primary to listen to about these new releases and leaderboards!
2023 has been a really busy 12 months in search. And it doesn’t appear like issues can be slowing down in 2024 both. We’re excited to see what the brand new 12 months has in retailer – see you there!
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