You’ll have observed this huge honking new LSGSEO emblem in the course of the homepage. I assumed it’d advantage a proof.
Just a few years in the past, a few of the staff felt strongly that calling ourselves “Native” web optimization Information made it appear to be all we did was Native web optimization and was complicated and put folks off. The reality was that about 50% of our shoppers have all the time come from non-“Native” shoppers – eCommerce, Media, B2B SaaS, and so forth. The staff additionally hated the emblem. They felt it was “quaint” and “dorky”.
That made me smile, as a result of that was precisely the intent.
Once we designed it like 10 years in the past, the thought was to sign we have been like your pleasant, trusted neighborhood mechanic. I feel it labored for our principally Boomer shoppers, however that was then, and now we’re working with numerous Millennial varieties and I assume Uncle Joe’s web optimization & Brew just isn’t the suitable vibe.
Additionally, just about each consumer instantly forgets our identify as quickly as they signal the deal. To them, we’re “Native web optimization,” or simply “Native,” or typically “LSG.”
So we determined to offer ourselves a contemporary new look, make issues straightforward for everybody, and pseudo-rebrand as.
I say “pseudo” as a result of as you may see, LocalSEOGuide.com remains to be kicking.
You’ll discover now any hyperlink on this website associated to our web optimization companies now goes to LSGSEO.com. The objective with this website is to over time flip it actually right into a Native web optimization Information. I imply we have now the exact-match area identify, and a good quantity of content material, however we have now undoubtedly suffered from cobblers’ sneakers syndrome. The previous 18 years I assume we’ve had the great fortune of being too busy to actually flip this website into what it ought to have been.
We’ll get there.
Within the meantime, in case you want some Native, or non-Native web optimization assist, I hear this firmis fairly good…
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