New Location Knowledge Controls & Means To Delete Visits – ewebgod

Google Maps New Location Data Privacy Controls Delete Recent Activity 65793177ad6c0 Sej.jpg

In a transfer to extend person privateness, Google Maps launched updates to offer customers extra management over location knowledge storage and up to date exercise.

With these updates, customers will have the ability to handle their Location Historical past with larger precision. The modifications may, nevertheless, have an effect on analytics knowledge entrepreneurs make the most of for location focusing on.

Timeline Storage On Native Gadget

First, the Timeline function in Google Maps, a software that assists customers in recalling locations they’ve been, is receiving a big privacy-oriented replace.

Google Maps: New Location Data Controls & Ability To Delete Visits
Screenshot from Google, December 2023

Customers with Location Historical past turned on will quickly discover that their Timeline might be saved instantly on their units relatively than on cloud servers.

This storage choice provides customers further autonomy over their location knowledge and the peace of mind that it stays personal.

For these switching telephones or apprehensive about system loss, there may be the choice to again up their Timeline to the cloud.

Impression On Entrepreneurs

On-device storage and deletion instruments may restrict the quantity of person location knowledge accessible for advert focusing on, probably impacting campaigns that rely closely on location-based focusing on.

Up to date Location Historical past Controls

When Google Maps customers activate the auto-delete perform for Location Historical past, it should have a default three-month lifecycle. Beforehand, this default setting was set to 18 months.

Google Maps: New Location Data Controls & Ability To Delete Visits
Screenshot from Google, December 2023

Customers can customise this feature to maintain location knowledge longer or flip off location monitoring.

Impression On Entrepreneurs

Customers could also be extra cautious about sharing location knowledge, resulting in modifications in search conduct and probably impacting the effectiveness of location-based key phrases and advert copy.

Adverts emphasizing person privateness and management would possibly resonate higher with customers, like highlighting opt-in options for location sharing or clear knowledge utilization insurance policies.

Delete Current Exercise In Location Historical past

Within the upcoming weeks, assist for managing location info associated to particular locations instantly within the Maps app might be launched.

Google Maps: New Location Data Controls & Ability To Delete Visits
Screenshot from Google, December 2023

Including to the comfort, the blue dot in Google Maps, which symbolizes the person’s present location, will now act as a fast entry level to location settings.

A easy faucet will show whether or not Location Historical past or Timeline is engaged and if Maps can entry system location knowledge.

This function could possibly be helpful for purchasing for the vacations or planning a shock by permitting customers to cowl their digital tracks.

Impression On Entrepreneurs

If the modifications to Google Maps lead to much less location knowledge, contextual focusing on primarily based on person pursuits and on-line conduct would possibly turn into extra vital.


These updates, which is able to step by step roll out over the following yr on Android and iOS, show Google’s dedication to person privateness.

Featured picture: Ralf Liebhold/Shutterstock

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